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Insight èßäÊÓƵ learning resources

Our learning centre resources focused on uncovering new insight through visitor intent.

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Insight Articles

In-depth perspectives and new data that make the case for a more appropriate ecommerce

Insight
Article
The èßäÊÓƵ-Based Segmentation Framework for Ecommerce

A new way to segment your online customers by their intent. Based on millions of sessions, 250+ intent signals and being more human in how we sell.

Insight
Article
The Truth About CRO: Why Metrics Aren’t Enough

Relying solely on metrics isn't enough for successful conversion rate optimisation. Let's breakdown the importance of real-time customer behaviour, intent, and the broader context behind the numbers to truly enhance your ecommerce strategy.

Insight
Article
Traditional Ecommerce Segmentation Needs a Revamp

Traditional ecommerce segmentation isn't fit for purpose. Explore how evolving customer behaviours and advanced data insights are driving the need for more dynamic and personalised segmentation strategies in ecommerce.

Insight
Article
Ecommerce Insights and Best Practices: Real-Time Analytics

Real-time analytics are transformative, how can ecommerce leverage these insights to enhance customer experience, boost conversion rates, and stay ahead of the competition?

Insight plays

How retailers are using intent data to be more effective and more appropriate to their customers

Insight
Play
Find Opportunities By Adding èßäÊÓƵ Data To Customer Profiles

By adding intent insights to profiles, retailers can see not just what customers have done, but what they are likely to do next.

Insight
Play
Find High Opportunity Segments Using èßäÊÓƵ Data

With intent data, you can ensure your engagement efforts prioritise the segments who can drive the most incremental revenue. Learn how.

The Statements of èßäÊÓƵ Podcast

Insight Episodes

Insight
Episode 20
Ecommerce has problems... Season 1 recap
Talking to himself
with
David Mannheim
Founder, Made With èßäÊÓƵ
Insight
Episode 19
Why website optimisation fails
Talking to himself
with
David Mannheim
Founder, Made With èßäÊÓƵ
Insight
Episode 12
Personalisation requires more than surfacing content
Talking to himself
with
Tom Bailey
VP Product Analytics, Made With èßäÊÓƵ
Insight
Episode 10
Better metrics are allied to a mission
Talking to himself
with
Sienne Veit
Founder & CPO, Invisible Stuff
Insight
Episode 8
Don't be short-term focused
Talking to himself
with
Sean Ellis
Author, Hacking Growth
Insight
Episode 6
It isn't about technology, it's about people
Talking to himself
with
Paul Prior
Head of Digital, Three
Insight
Episode 3
Don't chase the sale, build the brand
Talking to himself
with
Matthew Lawson
Chief Digital Officer, Ribble Cycles
Insight
Episode 1
Don't forget the person in personalisation
Talking to himself
with
David Mannheim
Founder, Made With èßäÊÓƵ
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